Blog
What the work taught us...
The MindScrollers blog: field notes on WordPress, WooCommerce automation, SEO, Google and Meta ads and content, written from the work itself.
What slows a site down, what a migration breaks, what an ad account was really paying for, and what the tracking showed afterwards.
Read it before you build
By topic
8 notes, 6 topics.
Digital marketing
Strategy, measurement, and the connective tissue between every channel. The bucket that talks about how the system works as a whole, before any one channel is picked.
20 May 2026 · 4 min read
Build a digital marketing system in 90 days
A 90-day plan that turns a scattered marketing setup into a measurable system. Concrete weekly milestones, no vanity metrics, no agency-speak.
12 May 2026 · 2 min read
Most marketing automation quietly fails. Here is why.
Automation does not break loudly. It just stops mattering. Here is how to build the kind that keeps earning.
WordPress
Building and maintaining WordPress sites that load fast, rank, and do not collapse under their own plugin weight.
SEO
Technical, on-page, and content SEO for Greek + English markets. Compounding wins, not algorithm-of-the-week chasing.
Paid ads
Google and Meta advertising. Margin-aware bidding, real attribution, no vanity-metric theatre.
WooCommerce automation
Stock sync, fulfilment, recovery flows, ERP integration. The plumbing that lets a WooCommerce store scale past the hours its founder has.
Content
Content as a production system: briefs, calendars, formats, repurposing, distribution. The engine that makes one good idea last all month.
25 May 2026 · 4 min read
Content repurposing: one pillar piece, thirty assets
How to turn a single 1500-word blog post into a month of content across blog, social, email, video, and ads, without quality dropping.
6 May 2026 · 2 min read
Short-form video is a system, not a lottery
Going viral is not a strategy. A repeatable production system is. Here is how we think about short-form.
Recognize the problem?
Tell us where it shows up in your business. A person answers in writing within one business day, and the price of Startup is published before you ask.