How we build
Selling takes more than a website:
How MindScrollers works: an AI digital agency that builds custom web apps, sites and stores, then runs the ads that bring customers to them, with people directing the work and approving every piece.
It takes research, a name and a brand, a written plan, the product itself, the content that explains it, and campaigns you can measure.
One team builds all of it
Who we are
Built around AI. Directed by people.
MindScrollers is a digital agency built around AI, and we say so plainly because it is what lets one team cover the whole field in depth: research, brand, design, code, content, photo and video, ads, automation and reporting. The same people carry the work from the first brief to the first campaign.
We build in WordPress and WooCommerce when a site or a store has to be easy to run, and in Next.js when the business needs a custom web app or SaaS. Never a template with your logo on it: a product designed around what your business actually does, on stacks any developer can pick up.
The ad platforms we work on are Google and Meta. We do not offer TikTok Ads or Amazon Ads, and we would rather you read that here than find it out later.
What AI does, and what people do.
- AI does the making from the moment your intake is complete: the research reading, the drafts, the designs, the code, the articles, the images and the campaign structure.
- People direct it and approve every piece before it reaches you. Nothing ships because a machine produced it.
- Some steps stay with people by law or by platform rule. Brand assets get human creative direction and editing, because prompts alone are not authorship under US copyright and you need to own what we make. Code gets a security review before production. Claims about money, health or a regulated field get a qualified read. You verify your own ad accounts, and nothing spends until you approve it.
- You will not find a speed percentage on this page, or a claim that AI-written code ships without review. Both would be easy to write. Neither would be true.
The 12 weeks
What happens, and who does it.
The clock starts the day your intake is complete, not the day you pay, and your start date is confirmed in writing within one business day of that. Each phase shows what is made automatically, what we need from you, and what you keep.
- 01
Research
7 days
What the market looks like, who already serves it, what people search for and what it should cost.
Made automatically
- Market sizing and the customer most likely to buy first
- The jobs your product is hired to do, with the three that become your message
- A scan of the direct competitors and the near ones, and the gap between them
- Search demand: the keywords worth having, who ranks for them now and where the gaps are
- Price benchmarks from published sources, each one cited
- A risk list of the five things most likely to go wrong
What we need from you
- The idea in plain words
- Who uses it and what they do with it
- How money moves through it
- Where the first customers are
- Competitors you already know about
What you get
- A written research brief you keep
- The recommended positioning, with the reasoning attached
- 02
Brand, name and domain
7 days
A name that is easy to say, a free domain, and a brand you own outright. A person directs the creative choices and edits the marks, and you choose between them: prompts alone are not authorship under US copyright, so that human direction is what makes the brand yours to register and defend.
Made automatically
- A shortlist of names with the domain checked for each one
- Taglines, a voice with rules and before and after rewrites
- Palette, type pairing and the design tokens the whole build uses
- Logo routes drawn as vector artwork, tested down to 16 pixels
- Every lockup exported: horizontal, stacked, icon, light and dark, vector and raster, favicons and social images
What we need from you
- Pick the name, or bring one
- Pick the logo route and approve the palette and type
- Any brand guide, logo, fonts or colours you already have
- Three brands it should feel like and three it should not
- Buy the domain in your own name
What you get
- A brand brief and a usage guide
- The logo in every lockup, with the source files and full rights
- Contrast checked against WCAG AA
- 03
Strategy and plan
7 days
What gets built, which one build it is, for what price and by what date. In writing, and yours to hand to anyone.
Made automatically
- The architecture: what it is built with, how accounts work, where the data lives, how money moves
- The recommendation for the one build, a site, an online store, a web app or a booking system, with the reasoning attached
- Acceptance criteria for every feature, so done is a checkable statement
- The version one boundary, including what is deliberately left out
- A decision record for every fork, with the reasoning attached
- Milestone dates across the 12 weeks
What we need from you
- What must work on day one and what can wait
- Choose the one build with us
- Hard constraints: dates, regulations, anything fixed
- Acceptance of the specification
What you get
- A specification you own and can hand to any developer, with the one build written into it
- The decision records
- The milestone dates
- 04
Design and build
42 days
The look first, then the one build chosen in the plan: a site, an online store, a web app or a booking system. A person reviews the code for security before it goes near production, because in Veracode's spring 2026 tests of more than 150 AI models only 55 percent of coding tasks produced secure code.
Made automatically
- A clickable prototype from your own tokens, with real copy and your real images
- The accessibility and speed checks run against that prototype before any code
- The chosen build: its pages or screens, accounts, admin, payments, email and search setup
- Tests, and a written record of the honest state of the build
- Deployment to hosting in your name
What we need from you
- Approve the prototype direction before the build starts
- Content, brand assets and product data in the format asked for
- Accounts in your name: domain, hosting, Stripe
- Feedback on each milestone within 5 business days
- Existing product photos, if you have them
What you get
- The working product at a staging address you can open
- The repository and the passwords in your accounts from the first milestone
- Three rounds of revisions included
- 05
Content
14 days
The words, the pictures and the video the product needs to be found and understood. Nothing generated is presented as a customer review or a testimonial, and generated images and ad creative carry the labels Google and Meta require.
Made automatically
- Articles written against live search demand, linked into the pages that earn
- Product images generated from your own photos: studio frames, lifestyle scenes and detail crops
- A hero video assembled from short generated clips, with subtitles
- Ad creatives across several angles, in vertical, square and wide, named by placement
- Social preview images for the main pages
What we need from you
- Photos of the real product
- The claims the product is allowed to make
- Written consent if a real person appears
- Two rounds of feedback on the creative
What you get
- The articles live on the site
- Image sets at web and print resolution
- Video masters in three ratios, with subtitles
- The named ad creative set
- 06
Launch and marketing
7 days
Online at your own domain, measured properly, with the first campaigns built and ready. Ad account and business verification is done by you, because the platforms require a real person, nothing spends until you approve the budget, and a qualified person reviews any claim that touches money, health or a regulated field.
Made automatically
- Deployment at the live domain with DNS, SSL and a smoke test
- Privacy policy, terms and a cookie banner, drafted from your real scope
- Analytics, error tracking, an uptime check and backups
- Every number defined in writing, events checked end to end, duplicates removed
- Google search campaigns with tight groups and negatives from day one
- Meta campaigns with server side events matched against the pixel
- Welcome and follow-up email flows
What we need from you
- Ad accounts and business verification completed in your name
- The ad budget, approved before anything spends
- Your card on the ad platforms, so spend never passes through us
- DNS access and the sending domain
What you get
- The live product at its domain
- The measurement definitions document
- Ad accounts with a written record of the structure and the reasoning
- Campaigns ready to run on your approval
- A launch summary with the open follow-ups
- 07
Support
90 days
Ninety days after launch: fixes, small changes, a monthly written report and your ads kept running. Spend is never on autopilot, no agent runs your ad account, and a person reads every report before it is sent.
Made automatically
- Fixes inside the written scope
- Small changes to copy, pages and settings
- A written report every month: what was done, what was tested, what it returned
- Google and Meta run as one budget, with a running test calendar
What we need from you
- Approve budget changes and anything that publishes
- Change requests as messages on your project page
- Ad spend paid by you to the platforms
What you get
- A monthly written review
- Answers in writing within one business day, Monday to Friday
- A project room that keeps the timeline and every message
The parts
Every part of the package.
The core is in every Startup, and one build is chosen with you in the plan. Where a provider publishes a price for the same service, the figure is printed with its source. We do not add them up: they come from different providers on different terms, and a total made of them would be a number nobody quoted.
In every Startup
19 parts
Market and competitor research
Market size, the customer who buys first, the competitors, the search landscape and price benchmarks, in one written brief.
Name and domain
A shortlist of names with the domain checked for each, and taglines to go with them.
Brand kit
Logo in every lockup, palette, type pairing, usage guide and the source files, with a person directing the creative choices so the work is yours to register.
Specification and architecture
A written specification with acceptance criteria per feature, the one build chosen and recorded with its reasoning, and a scope boundary you can hold anyone to.
Design prototype
A clickable prototype built from your own tokens, with real copy and your real images, checked for contrast, keyboard use and touch targets before any code.
Articles
Articles chosen against live search demand, published with metadata and images, each with the reason it was chosen. Freelance rates for blog writing run USD 0.25 to 0.45 a word (Editorial Freelancers Association, 2026).
Product images
Studio frames, lifestyle scenes, detail crops and seasonal variations generated from your own product photos, at web and print resolution.
Brand video
A long cut, a short vertical and a six second cut, in three ratios with subtitles and music licensed in your name. Generated clips are short by nature, so a person assembles the sequence.
Ad creative
Creatives across several angles, static, motion and cutdowns, in vertical, square and wide with safe areas and subtitles, named by angle and placement.
Conversion tracking and reporting
A written definition of every number, one source of truth per metric, events verified with a live transaction, duplicates removed, consent handled.
Hosting setup
Hosting opened in your name, the product staged and walked end to end before DNS moves, mail records moved one at a time and verified, SSL forced before go live.
Privacy policy, terms and cookie banner
Drafted from your real scope and your real data flows, with a qualified person reading anything ambiguous before it is published.
Monitoring and backups
Error tracking, an uptime check, analytics, and backups of your data with a restore tested on a schedule.
Search setup
Crawlable structure, canonical URLs and valid structured data per page type from the first deploy, title templates, the sitemap submitted, Search Console connected, and a written record of every setting.
Google Ads setup
Conversion tracking in place before the first campaign, tight ad groups, negatives from day one, brand kept apart, and a written record of the structure and the reasoning.
Meta Ads setup
Server side events matched against the pixel from the start, business and domain verification in your name, and a test structure ready for your approval.
Email flows
Welcome and follow-up flows, the sending domain records set and verified, and reporting per flow.
Ads managed for 90 days
Google and Meta run as one budget, a running test calendar, tracking kept honest, and a written monthly review. Your card pays the platforms directly.
Bought separately: $7,165 a month
Clutch average monthly PPC retainer, USD 7,165 a month before ad spend (read 2026-09-17)Support after launch
Fixes inside the written scope, small changes to copy, pages and settings, updates staged and tested before they go live, uptime watched, and a written report every month.
One build, chosen in the plan
One of 4
A website, an online store, a custom web app or a booking system: the research and the plan show which one your business needs, and that one is built. A second build is quoted separately.
Website
A site of fast pages you can edit yourself, built to pass Core Web Vitals on real phones, with search built into the templates, hosted in your name.
Online store
A storefront with payments, tax and shipping tested with live transactions, stock held at order, orders routed to fulfilment and abandoned cart recovery.
Custom web application or SaaS
Data model first, roles with an audit log, accounts, subscription billing with usage limits, staging and production, and milestones you review.
Booking and deposits
Live availability with expiring holds, deposits and balances charged later, a contract signed at checkout, a customer portal and an operator console.
How we work
One room, in writing, in your name.
- One project room
The timeline and every message
The scope, the dates, the phase running now, every deliverable and everything either side said about it, in one place. Nothing important lives only in a conversation.
- Approvals
Yours, at every gate
You approve the name and the brand route, the prototype before the build, each milestone, the content, and the ad budget before anything spends. Three rounds of revisions are included in the build.
- Answers
In writing, within one business day
Monday to Friday, in the project room. Nothing needs a call, and a call is available on request while a project is running.
- Reports
Written, every month
What was done, what was tested, what it returned and what happens next. A person reads every report before it is sent.
- Ownership
Everything in your name
The domain, the hosting, the ad accounts and the analytics are opened in your name from day one. The code and the passwords sit in your accounts from the first milestone. At handover you get a written record of every setting we changed.
- Access
Never your passwords
Access is requested as a user on your own accounts, one you can remove at any time. We never ask for your passwords.
- Support
90 days after launch
Fixes, small changes, a written report every month and your ads kept running. Ad spend is paid by you to the platforms.
- Money
Three invoices, no hourly billing
$26,000 before work starts, $19,500 when the design is approved and the build starts, $19,500 before launch. A stage that has not started is refunded in full on request.
Why us
Five reasons, each one in writing.
- 01
12 projects a year
Capacity is set by what we can review properly, because approving does not scale the way drafting does. For you it means the same senior team stays with your project from the brief to the launch, and the work is never handed down as it gets less interesting.
Our own commitment, published here and on the product page.
- 02
One team from the idea to the marketing
The people who read the research write the specification, build the product, set up the tracking and structure the ad account. Nothing is handed to a stranger halfway, and nothing is resold to a third party.
Clients leave agencies mostly over delivery and value, 61 percent each, and because the agency did not understand the business, 44 percent. Setup, eight years of client surveys, published 2026.
- 03
Fixed scope, fixed price, fixed timeline
One written scope, one price of $65,000, 12 weeks from a complete intake. Nothing is billed by the hour, and the price does not move with how a conversation went.
The scope, the price and the refund position are published on the product page and in the refund policy.
- 04
Everything in your name
The domain, the hosting, the ad accounts and the analytics from day one, the code and the specification from the first milestone, and each part yours once the invoice for its stage is paid. If you ever move on, all of it goes with you, and the specification is written so any developer can take it from there.
The ownership list is published on the product page and in the terms.
- 05
No markup on your ad spend
Your budget goes from your card straight to Google and Meta. It never passes through us, so there is nothing in it for us to mark up and nothing for you to audit.
Stated in the terms, and visible in the ad accounts, which are yours.
One product, one price.
Startup is the whole road above in one package: $65,000, 12 weeks from a complete intake, then 90 days of support. We take 12 projects a year, so a person reads every application.
Questions
What people ask first.
Can you start from just an idea?
Yes, that is the usual start. The intake asks four things before work can begin: the idea in plain words, who uses it and what they do with it, how money moves through it, and where the first customers are. Everything else is asked while the work is already moving.
Do you still sell the single services?
Not as products with a price of their own. There is one product, Startup, and this page is the guide to what is inside it. The parts are listed above, the core and the one build, with a published figure where a provider publishes one for the same service. If you need one piece of it, write to us and a person answers in writing.
Which ad platforms do you work on?
Google and Meta. We do not offer TikTok Ads or Amazon Ads.
Where are the case studies and the numbers?
There are none, on purpose. We do not publish a client's figures without their written permission, and we will not invent them. What is here instead: the method, step by step, and a written scope, price and timeline you can hold us to.
Do I need a call?
No. Everything is written here and on the product page, and a person reads your application and answers in writing within one business day. During an active project a call is available on request.