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Paid ads

Google and Meta advertising. Margin-aware bidding, real attribution, no vanity-metric theatre.

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  • 23 May 2026 · 4 min read

    Google Ads ROAS: how to calculate it correctly

    Most reported ROAS numbers are wrong. The dashboard counts brand traffic as paid acquisition, ignores returns, and never sees the margin. Here is the math that actually maps to profit.

Service: Google Ads managementAll notes

Digital marketing and web development: Meta and Google Ads, WordPress and WooCommerce builds, SEO, content and workflow automation. Every price published, nothing behind a call.

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